YouTube launches in Spain integrated non-intrusive ads in their videos

The ads embedded in videos online in a non-intrusive display during playback uncovered the picture entirely and allow to be disabled. It is a resource as usual through the pages to view videos on the Internet but has been slow to reach the most popular of all. Since yesterday, YouTube makes available to advertisers in our country this system. The campaign's 3G mobile broadband Telefonica is the first to appear in different integrated video platform, and users can view it over an entire week. The operation of this new format is simple. The user can see that in the bar playing video shown a few yellow mark. When the video reaches that point, an image that occupies 20 percent of the space of the video is displayed for 10 seconds. At that time, the user can decide whether to see the full announcement (by clicking on it), if you prefer to close it or even if you want to access it later. This is a non-intrusive advertising and information relevant to users. In addition, ads embedded in video reinforcing them with a 'banner' of the same theme on the right side of the page you are currently viewing the clip. "With this release we wanted to offer advertisers the ability to reach your target audience in a different and novel and users the ability to obtain relevant information and quality on a non-intrusive," said the director of the Division of Telecommunications Half of Google, José Antonio Martínez Aguilar. "With this kind of advertising formats are users who have total control over what they are seeing, reaching an optimal experience with the platform." EIGHT MILLION USERS Already there are other pages that have this system for ads, and also as far as YouTube is concerned, the advertising format has been launched in the United States, Britain and France. Yesterday is available in Spain. Without the slightest doubt of gender, YouTube is the largest community of online videos in Spain and currently has eight million unique users, according to Nielsen NetRatings. The ads embedded in video clips will be introduced only from YouTube partners with which it has reached an agreement as Antena 3, NBC Universal, Valemusic, Universal Music and the Spanish Federation of Basketball. The first to appear was the campaign Broadband 3G mobile Telefonica. For the director of Marketing Services of the operator, Felix Munoz, "said a company that innovates and invests in R & D is very easy, but it is not so simple. Telefonica not only does it, but it also can be see. " In this regard, adding that he and his people are "pioneers" with this type of advertising, they will offer a "great chance" to publicize their products "in an innovative way to a different audience," which, besides , "Accustomed to the latest technology