Tuesday, November 25, 2008

YouTube, in widescreen

"For years we have heard many messages about what you'd like to change on YouTube and the size of the videos was always among the main demands. That's why today we are pleased to announce that the player Youtube is bigger. "

With this sentence so brief, the official YouTube blog announced that the 4:3 screen that have soaked pages from around the world have gone down in history for passing to wide format.

The page increases the video player up to 640 pixels into a screen theater in miniature, with the proportions of 16:9 "to provide" a visual experience cleaner and more powerful. "

But it will continue playing the recorded videos in 4:3 ratio, but it now appears some black bands on either side of the screen.

However, behind this measure is a clear strategy on the part of Google, a company which owns the site since 2006, has realized that size does matter and have taken in the matter.

Along with increased screen, it's improving image quality, with a resolution of 320x240 happened to 480x360 pixels.

Renew or die

The ultimate goal: to reinvest a portal that made history on the Internet for their home videos of questionable quality that, little by little, has been losing ground to others like Hulu, which uses the wide screen to play movies or series of known and News Corp. NBC Universal.

These portals are gaining ground on Youtube because the improvement of the Internet connection and the quality of the video streaming ago to do an entire movie or chapters of a series known is no longer a hassle. Therefore, users will now seek quality.

Google is not resting on our laurels and the cry of 'renewed or die' has gone from the strategy of confrontation with the major studios and television networks to sign agreements millionaires to disseminate their contents.

Therefore, YouTube has become a distributor of commercial content, aside from those created by users, thanks to agreements with Metro Goldwyn Meyer (MGM) and CBS.

The film production company offers feature films like The Magnificent Seven and The monk and the U.S. chain hangs CBS series as a whole Star Trek, Californication.

Non-intrusive advertising

In addition, YouTube launched last week in Spain integrated non-intrusive ads in their videos.

According to the site, the operation of this new format is simple. The user can see that in the bar playing video shown a few yellow mark. When the video reaches that point, an image that occupies the space of 20% of the video is displayed for 10 seconds.

"At that time the internet user decides whether to see the entire listing or if you prefer to close it or even if you want to access it later. This is a non-intrusive advertising and information relevant to users," says the page.

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