The report, prepared by IESE Business School, points out that six out of ten respondents believed that Spain was "little or nothing" prepared for the arrival of the analog blackout in April 2010.
In addition, 64 percent said that the current business model for DTT is not economically sustainable, since it involves moving between 8 and 10 channels between 40 and 50. 65 percent supported the introduction of DTT payment, including, most private operators are "especially supporters of this system, just 77.8 percent. 65.4 percent of public channels formulas gamble on 'pay per view', while 88.9 percent of the private broadcasters have advertising.
The respondents believe that lack a clear road for interactive services, whose implementation is hampered by technological problems. Industry players also a lack of content for many channels and criticized the reduction in quality.
In addition, 64 percent said that the current business model for DTT is not economically sustainable, since it involves moving between 8 and 10 channels between 40 and 50. 65 percent supported the introduction of DTT payment, including, most private operators are "especially supporters of this system, just 77.8 percent. 65.4 percent of public channels formulas gamble on 'pay per view', while 88.9 percent of the private broadcasters have advertising.
The respondents believe that lack a clear road for interactive services, whose implementation is hampered by technological problems. Industry players also a lack of content for many channels and criticized the reduction in quality.
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